Handbook Of Direct Mail: The Dialogue Method Of Direct Communication

By Siegfried Vögele

An introduction to direct marketing, this book reflects the author's own dialogue method of direct communications. Following background information on sales correspondence, the book covers the practical application, including planning campaigns and developing envelopes, letters and reply cards.

• Format: Hardcover
• Language: English
• ISBN: 0132087456
• ISBN13: 9780132087452
• Release Date: January 1992
• Publisher: Prentice Hall Direct
• Length: 323 Pages
• Weight: 1.45 lbs.
• Dimensions: 9.8" x 1.0" x 7.3"