Handbook of Consumer Behavior by Thomas S. Robertson (1990-11-08)

By Thomas S. Robertson

An exploration of the field of consumer behaviour research. Focusing on theoretical approaches underlying consumer behaviour, the editors include the application of behavioural concepts to the study... This description may be from another edition of this product.

• Format: Hardcover
• ISBN: B01MQH1B0U
• Release Date: January 1
• Publisher: Prentice Hall College Div