The Guide to Successful Consumer Banking Strategy

By Robert G. Stemper

Explains how to manage a consumer bank, whether it is a commercial bank, a savings bank, or a savings and loan association. Emphasizes the basics of profitable management techniques: targeting customers, meeting customer needs, and controlling expenses. Identifies the three essential reports needed to manage the business and explains how to analyze a market and develop an effective sales program. Also discusses how to increase the effectiveness of the customer contact staff and management's role in customer service.

• Format: Hardcover
• Language: English
• ISBN: 0471501123
• ISBN13: 9780471501121
• Release Date: January 1990
• Publisher: Wiley
• Length: 217 Pages
• Weight: 1.06 lbs.
• Dimensions: 9.3" x 0.9" x 6.3"