Guide to Media Relations (Guide to Business Communication Series)

By Irv Schenkler and Herrling Schenkler

Book Overview

Exploring how to effectively communicate with the media, this book offers readers a practical and concise guide to all aspects of media relations while examining the media's pervasive presence and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131405675
• ISBN13: 9780131405677
• Release Date: July 2003
• Publisher: Pearson
• Length: 144 Pages
• Weight: 0.38 lbs.
• Dimensions: 7.9" x 0.4" x 5.4"