Guide to Intellectual Property: What It Is, How to Protect It, How to Exploit It

By Stephen Johnson and The Economist

Book Overview

Intellectual Property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently under-exploited. IP accounts for an estimated 5trn of GDP... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1610394615
• ISBN13: 9781610394611
• Release Date: July 2015
• Publisher: Economist
• Length: 352 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.9" x 5.4" x 8.4"