Guide to Fashion Entrepreneurship: The Plan, the Product, the Process

By Melissa G. Carr and Lisa Hopkins Newell

Book Overview

Guide to Fashion Entrepreneurship delves into a comprehensive, step-by-step entrepreneurial action plan that investigates how fashion product concepts are created, branded, sourced, marketed, channeled, and merchandised. Each chapter delivers the essential tools to successfully identify market opportunities, execute product differentiation, and market a new brand or brand extension in a multichannel retail environment to achieve a profitable business.

Fashion students and aspiring fashion professionals will gain critical business and creative knowledge to move a product from concept to consumer--and learn how to launch a brand or fashion business.

• Format: Paperback
• Language: English
• ISBN: 1609014936
• ISBN13: 9781609014933
• Release Date: July 2014
• Publisher: Fairchild Books
• Length: 256 Pages
• Weight: 2.05 lbs.
• Dimensions: 0.6" x 8.4" x 11.1"