Guerrilla Marketing Weapons: 100 Affordable Marketing Methods

by Jay Conrad Levinson

Book Overview

Levinson's new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0452265193
• ISBN13: 9780452265196
• Release Date: November 1990
• Publisher: Plume Books
• Length: 258 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 5.4" x 8.0"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

This book should get 10 stars

When I first started my business 13 years ago I didn't know the first thing about marketing. The book is divided into two parts, 50 things you can do that don't cost anything and 50 things that cost. This book was my bible and there were only 3 things that wouldn't work with my business. My phone began to ring and my friends were impressed with my marketing skills. I didn't feel I had marketing skills. I just knew how to read and follow instructions. I highly recommend this book for anyone getting started or for anyone just wanting to jump start their business and see if there is anything that they could do and maybe aren't.

Common sense is really not so common!

I received this book and was thoroughly impressed with it's simplicity and layout. I was feeling very nervous about opening my own retail store in beautiful Hawai'i, but Jay Conrad Levinson's books really helped me to quantify what EXACTLY I need to do to lessen my fear of venturing into the unknown *insert final frontier styled music here, lol* Incidentally, I was able to get a great location, but I learned that the buck does not stop just there - with my arsenal of low cost marketing tactics, I really think that we can enjoy some kick arse sales. We have been open for three business days, who knows what the future may bring - however, due to the aid of these books, Im feeling more confident about the unknown. Marketing, service and quality of product is key, baby. Cheers, Veronica

Another "HIT" for Jay!

Jay Conrad Levinson has done it again, this book is great if you do not have alot of time or inclination to read alot of books on marketing. This book condenses much of what you need to know to effectively market your products ro services in a compact package. I highly recommend this book if you need ideas and tips that work.

This book puts it all together

For a business or proprietership this book definitely categorizes the guerilla marketing techniques so that you can make the best use of each weapon. It helped me put it all together so that I didn't put the cart before the horse. I don't have a marketing background but trying to start a business on a shoestring the 50 free weapons was a god send. His other books are great but very detailed. I couldn't see the forest for the trees. Using this book I made a marketing plan where I will be using 36 of the weapons in 30 days. Now, I understand why the mini cooper was such a huge success without a large advertising budget, using the tactics described in this book.Thanks Jay!

GREATEST ADVERTISING AND MARKETING BOOK EVER WRITTEN

As a small business owner, I have read dozens of books on advertising and marketing. Most deal with theory and few with real world solutions. This book gives you 100 ideas that you can use to improve sales. Many with low cost. Truly an amazing work!!