Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

by Jay Conrad Levinson and David E. Perry

Ready Aim Hired "This is an immensely helpful book, with the ancient wisdom of recruiters, ?and the up-to-date'insights of two skilled Internet surfers. If you're job-hunting, you'll be grateful to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471714844
• ISBN13: 9780471714842
• Release Date: September 2005
• Publisher: John Wiley & Sons
• Length: 270 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.8" x 6.1" x 9.0"

Customer Reviews

Worked for me

. If you a re looking for a job, either a specific job or just ANY job, the tips and techniques in this book will make your search much more effective and a great deal shorter. It is well worth the price.

Guerrilla Marketing: A Creative Way for Finding a Job

It is an understatement to say that the number of books on job hunting is overwhelming. In addition, there is plenty of free information on the Web for job hunters including sample resumes and cover letters. On the surface, this wealth of information seems to be a good thing. However, ask yourself, "How much of this information is a variation of standard approaches to job hunting". You know - write a chronological resume, a bland cover letter, and send both to an unknown hiring manager or HR person. More often than not, you are lucky to receive an automated e-mail acknowledging the receipt of your resume and cover letter. If you find all this fruitless and tiresome, then Guerrilla Marketing for Job Hunters is the book for you. This book looks at job hunting in an radically new way - the guerilla way. Its subtitle "400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job" sums up the book nicely. The book is divided into four parts: A discussion of the guerrilla frame of mind; An inventory of weapons such as resume makeovers, ideas for cover letters, and PR strategies for your guerrilla campaign; A description of tactics for landing a job including networking and cold calling; and, A discussion of guerrilla campaigning with examples and techniques for effective interviewing and navigating the final offer. The appendices contain several examples of resumes including eXtreme(tm) makeovers and a Value-Based(tm) one as well as an example of a cover letter - "the only cover letter you will ever need." These are key ingredients for your guerrilla arsenal. This book is informative, easy to read, and has numerous examples to illustrate the tactics of a guerrilla approach to job hunting. Beyond the tips, tricks, and tactics for getting a job, the book is a launching pad for the reader to innovate ways of finding that coveted job. So, if you want a creative approach to finding a job and have fun at the same time, this book is for you.

Take a chance, otherwise you will never have a chance.

This has to be the ultimate job search reference book available on the market today. I have purchased several books with similar claims in the past; however they never lived up to my expectations. What sold me to write this review is the fact that the book acts like a personal mentor to you during the whole job hunt process. It gives you a tremendous confidence booster and opens up doors of opportunities for you to really get creative and result driven. Don't fool yourself by thinking that activity and accomplishment is the same thing. This book is all about accomplishments and results. I would highly recommend this book to anyone, whether you are a new grad or a veteran, this book will show you how to maximize your worth in the market today. Believe me when I say this, a wrong job hunt approach can really be discouraging to your self image (been there done that), so do it right the first time. Buy this book, you can't go wrong.

This is the Real Deal

I've had an opportunity to interview David Perry several times for my career advocacy radio show, www.totalpicture.com - and I can tell you his methods work. This is not one of those "feel good" motivational books, this is real-world advice on how to market and brand yourself and manage your career. David is an executive recruiter and knows what it takes to get noticed in today's job market. - He was smart enough to team up with Jay Conrad Levinson to write this book! In addition to David, I did a series of interviews with two out-of-work marketing guys who were following the tactics and job hunting campaign outlined in David's book to the letter - and they both have landed dream jobs.

Lateral Forward Thinking Manual

Hello, I am 47 years old and i have been in the field of employing personnel in business for many years. I have read literally dozens of books dealing with SO CALLED Attention grabbing resumes and cover letters.Imagine my surprise when i read your book on GUERILLA MARKETING FOR JOB HUNTERS.I honestly have to say that the forward thinking ideas that you have presented are both brilliant and very helpful. Thank You, Mark.