Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

by Michael W. McLaughlin and Jay Conrad Levinson

Book Overview

Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of...

• Format: Paperback
• Language: English
• ISBN: 047161873X
• ISBN13: 9780471618737
• Release Date: September 2004
• Publisher: Wiley
• Length: 294 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 6.1" x 9.0"

Customer Reviews

GREAT GUIDELINES FOR GUERRILLA MARKETING!

Guidelines for consultants and professional service providers. The book offers marketing strategy and tactics for getting clients as well as for selling your services and creating profitable relationships once you've been hired. Chapters cover: thirteen guerrilla marketing secrets; a marketing plan and road map; creating a client-centered web presence; free publicity; when it pays to advertise; five steps to a winning speech; publishing articles and books; proposal writing; project pricing; after-sales marketing. Provides lots of highlights and checklists. Gobs of great advice. Consultants will find a lot of nuggests in this book. Highly recommended.

Modern Day Lunchpail

If you buy this book expecting to learn about some startling new idea or theory, you are going to be disappointed. But what you will get are literally hundreds of practical, useable tips for professional services marketing. As a consultant, what I like about this book is that it gives me, all in one place, a reference manual that covers the whole spectrum of marketing and selling. This is one of those books that I expect will end up all dog-eared, filled with hand-scrawled reminders, and stuffed with post-it notes and page markers. I especially liked the chapter on pricing services -- that chapter should be read by every professional before they submit any proposal for work. It's the kind of practical advice that can save you a boatload of money. My only gripe is that the title is really not accurate. This isn't just "guerilla" marketing -- it's really covers a much broader set of marketing and selling topics. Well worth the investment.

A MUST book for any consultant's library

If you provide any type of consulting service then you need this book. There are lots of books that give you lots of ideas, but every once in a while a book comes along that will make a difference. This is one of those books; it will make a difference in your consulting business. It is a very powerful business book, but it is also very easy to read. When you start to read it, have a pencil and paper handy since you will take lots of notes. If you don't read this book then you better hope that your competitors don't read it either!

McLaughlin Has it Right--This is THE Handbook

When I got into the business of consulting, everyone I knew thought that business would just roll in, but that is just so not true! It's the de-facto bible for anyone in consulting who needs to market themselves. Easy to use, quick to read, lots of things you can apply immediately.

More Pertinent Than I Expected It To Be

When I read the back cover comment from Seth Godin, I was intrigued because I am a person who will tell someone how to build a watch when they ask me what time it is. Still, I questioned whether a self-employed private investigator could really employ methods developed for professional consultants. I found that I can, because I face the same challenges that any other business owner faces: sluggish or erratic growth; fierce competition; newcomers who are willing to undercut rates to astonishing levels; and clients who are in turn open to marketing or completely fed up with being targeted. The techniques put forth in this book are helping me to develop a unique approach that I am confident will, at the very least, win me an initial interview with a prospective client because I will not be seen as the "same old same old."