Guerrilla Marketing During Tough Times

by Jay Conrad Levinson

Book Overview

Jay has the knowledge and the experience to help your business. Chances are, your business could use some help about now. Let's face it, we all could. I'll admit it ... now will you? Once you do admit... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933596104
• ISBN13: 9781933596105
• Release Date: December 2005
• Publisher: Morgan James Publishing
• Length: 148 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.4" x 6.1" x 9.0"

Customer Reviews

During tough times I reach for this book

When times seem a little tight, there is no better resource than Guerrilla Marketing. And Guerrilla Marketing During Tough Times is the emergency manual. A fast and easy read of 12 chapters with action plans and accountability after each chapter. Use it, learn it, trust it and don't fear the tough times, they will pass. For great case studies about those who are using Guerrilla Marketing check out... Guerrilla Marketing on the Front Lines: 35 World-Class Strategies to Send Your Profits Soaring.

Read It, It Just May Give You An Idea or Two

Many years ago Jay Levinson stunned the marketing world with his book 'Guerrilla Marketing.' For the first time a marketing profesional wrote a simple to understand, easy to follow, book that laid out things that a small company with a small marketing budget could do to compete for a share of the marketplace. I bought a copy for everyone in my marketing department. Since then he has continually expanded and kept this concept up to date. All in all he has written some 29 books. The content of these books are much the same, but specialized to individual situations and brought up to date. I haven't read all of them, but buy one every few years to keep up to date and especially when the book is aimed at the problem I was having at the time. Rarely (maybe never) did I find that I didn't pick up some new idea that completely justified the low cost of the book. This book is part of that series. It's specialization is in the title, about tough times. I don't know if these are tough times or not. Generally speaking at any time some companies, some industries are having a tough time, others are not. The key is to be one of the companies that is having a good time, even if you are in an industry that is having tough times. As part of tough times, this book talks about effectively using things like e-mail (free to send out) and building relationships that will cement customer relationships when times are good again. This book won't take you long to read, and the techniques he talks about just may give you a good idea.