Guerrilla Financing CL

by Bruce J. Blechman and Jay Conrad Levinson

Book Overview

Aimed at people who wish to purchase or start their own businesses, as well as those who need additional money to operate or expand, this book describes traditional and alternative sources of funding for small and medium-sized concerns. It is based on the guerrilla strategies devised by Jay Levinson in Guerrilla Marketing and Guerrilla Marketing Attack. Here, his co-author has assembled a four-step plan for finding a category of financing, finding...

• Format: Hardcover
• Language: English
• ISBN: 0395522633
• ISBN13: 9780395522639
• Release Date: January 1991
• Publisher: Houghton Mifflin
• Length: 343 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.2" x 6.3" x 9.4"

Customer Reviews

Very Good Book, Though it May be somewhat Outdated

I bought this book about ten years ago and it helped spawn ideas to help purchase a business. When I bought the book, I was able to find some immediate ideas. However, the key takeaway from the book is that you must be creative sometimes in order to overcome financing obstacles. Today, most of the techniques may seem simplistic, but the core idea of being creative remains the same. If you are looking for ideas to follow, hire a consultant or accountant. If you are looking for ideas to jumpstart your thinking about financing problems, read this book, jot down techniques that draw your interest and think about how they can be used today.

"You've Got Bucks!"

Saw this from the LassoBucks.com site which is the biggest, or one of the biggest, online bartering sites for small-business. They are suggesting ways to really bootstrap your business with their site and with books like these!

Over the past 5 years I have used these ideas successfully

I bought this book in 1992 as I was starting out on my own again - after closing a business down. This meant money was very difficult to obtain. The various ideas in this book have proven invaluable in funding my business efforts. It retains pride of place in my library - although my copy is well used by now.

great book, lots of financing ideas

I purchased this book and read it front to back. I put an ad in the Ft. Lauderdale Sun-Sentinel newspaper for an investor with startup capital for my business. I got immediate results. The first call has provided me with $200k working capital. Plus I must have received anoyher 10 calls after that

surprisingly informative source for deciphering VC runes

Not the in-your-face simian assault the title may suggest. Instead this book does much to unravel the mysterious threads of venture finance. Nomenclature and process are explained along with many creative strategies that empower the entrepreneur in his quest for funds. A good read for the professional venture capitalist too, if only to put their view from the pedestal in better perspective