Guerrilla Advertising 2: More Unconventional Brand Communications [French]

By Gavin Lucas

Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients... This description may be from another edition of this product.

• Format: Paperback
• Language: French
• ISBN: 1856697479
• ISBN13: 9781856697477
• Release Date: September 2011
• Publisher: Laurence King Publishing
• Length: 192 Pages
• Weight: 2.45 lbs.
• Dimensions: 12.0" x 0.8" x 9.3"