"Maximum impact. Minimal cost. Marketing that sticks."
Traditional advertising is loud, predictable, and expensive. Guerilla Marketing shows you how to flip the script. With creativity as your currency, Gwen Grassmire reveals how businesses of any size can spark buzz, capture attention, and connect with customers in unforgettable ways--without breaking the bank.
Packed with real-world examples, practical strategies, and step-by-step tactics, this book teaches you how to surprise, delight, and engage your audience in public spaces, online, and everywhere in between. Whether you're a scrappy startup or an established brand, you'll learn how to turn small ideas into big impact.
Break the mold. Own the moment. Build lasting impressions.