Guerrilla Guide to High-Tech Trade Shows: The Underground Resource for Saving Your Time, Money, and Sanity

By Michael Utvich and M. Roney

Discusses trade show activities, including networking, booths, presentations, and parties. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0679769617
• ISBN13: 9780679769613
• Release Date: November 1995
• Publisher: Random House
• Length: 247 Pages
• Weight: 0.65 lbs.
• Dimensions: 8.0" x 1.0" x 5.3"

Customer Reviews

A really funny, entertaining read!

It's about time somebody wrote a book lampooning trade shows! I've been going to high-tech trade shows for years, and was thrilled to find some kindred (and extremely funny) spirits who could see through all of the hype to find the humor in these overblown events.This book is filled with wry observations and laughs. It's really more of a humor book than a traditional "how-to." It's also more of a take on the computer industry as a whole, with all of its huge egos and wacky marketing schemes. Therefore, although specific information on some shows may be dated, the essence of what makes these shows tick (and sometimes frustrate) remains true. The satire in this book is right on!A funny, entertaining read. Highly recommended!

A must for high-tech trade show visitors!

A wonderful, funny guide to those big technology shows that populate Las Vegas. If you're going to Comdex as a visitor, get this one!This book isn't designed to help exhibitors get more out of their show, but exhibitors will learn ways to keep themselves entertained after the show closes.While the book uses the title "Guerrilla", it's not part of the series of Guerrilla Marketing books by Jay Conrad Levinson.Get the book and get ready to laugh!

A wickedly funny and useful book for business travelers!

PC Magazine's John C. Dvorak calls it "one way-cool book." PC WEEK says it has "really funny stuff," and Internet Underground says it's "worth packing for on-plane reading." The Guerrilla Guide to High-Tech Trade Shows uproariously unmasks the world of high-tech industry conventions, while showing you how to get everything you want at a show with a minimum of hassle.It's packed with lacerating ovservations and outrageous tracks of the trades discovered the hard way -- through years of promotional dinners, complimentary hotel suites and easy press passes. Included: * GUERRILLA STRATEGIES for getting great airline deals; free hotel upgrades; special trade show credentials; private product previews; dodges around annoying lines; and access to the coolest parties. * FREEZE FRAME views of show culture, including bizarre booth themes; strange ExpoVittles; free stuff (gimmes); brain-dead marketing presentations; exotic party flora and fauna; and common parinoid delusions that hit you while you're on the show floor! * GONZO TOURS to offbeat and unusual places in ten major trade show cities (suggestions for wheels and tunes included!). Once you've taken a Gonzo Tour, you'll never look at a trade show city the same way again! This is the underground survival guide no high-tech warrior should be without!