GrowUp: Take Your Startup to the Next Level
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Book Overview
Not everyone is cut out to be an entrepreneur--but you are.
Not everyone starts a company from scratch--but you have.
Not everyone's startup is successful--but yours started out great.
It felt as if you had startup superpowers at the beginning, didn't it?
But something has changed. What worked for you then isn't working now. Unfortunately, this is very common given that over ninety percent of startups fail. According to Michelle Denogean, MBA, an award-winning marketer, here's why: "What made you great at starting will not make you great at growing."
In GrowUp: Take Your Startup to the Next Level, Michelle Denogean, explains why 90 percent of successful startups end up closing their doors. She has helped scores of founders to recognize their startup Superpowers. But every Superpower has a blind spot--a personal Kryptonite--that blocks you from leading your company to sustainable growth. Her model will take you from startup to GrowUp.
"If you are looking to take your startup to the next level and aren't sure how, I highly suggest reading GrowUp immediately." - Jim Stengel, CEO, Author, Former Global Marketing Officer, Proctor and Gamble
Michelle Denogean earned her MBA at Pepperdine University and served as the Chief Marketing Officer for multiple successful startups. In 2023, Michelle received the coveted Icon Award for Top Marketer of the Year.
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