Greentailing and Other Revolutions in Retail: Hot Ideas That Are Grabbing Customers' Attention and Raising Profits

by Willard N. Ander and Neil Z. Stern

Book Overview

An introduction to greentailing and the five other biggest trends in the retail business

In their newest book on retailing, authors Stern and Ander examine the revolutions occurring in the retail marketplace, with particular emphasis on the influential green trend in retailing, or Greentailing. Greentailing is capitalizing on the huge and growing demand for organic, sustainable and wellness-related products. As it evolves, greentailing will...

• Format: Hardcover
• Language: English
• ISBN: 0470288582
• ISBN13: 9780470288580
• Release Date: September 2008
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.4" x 9.3"