Green the Crowd. Communicating Sustainability through Open Air Music Festivals

By Franziska Hillmer

Master's Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Carl von Ossietzky University of Oldenburg (Fakult?t II: Informatik-, Wirtschafts- und Rechtswissenschaften), course: Sustainability, Economics and Management, language: English, abstract: "People come in their millions upon millions to our shows and we have the enviable position of a captive and receptive audience. We are in a position to champion causes, highlight issues and inspire changing behaviour."

• Format: Paperback
• Language: English
• ISBN: 3656709742
• ISBN13: 9783656709749
• Release Date: August 2014
• Publisher: Grin Verlag
• Length: 132 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"