Green Marketing

By Vikas Nath and Rajendra Prasad Das

Green Marketing activities touch every activity of business starting from production to packaging and moving further to public relations. Green marketing concerns with protection of ecology and environment in general. Modern marketing activities have led to growth in consumption and disposal of products which has created a negative impact on the environment. This book is a modest attempt to highlight green marketing practices being followed by selected industries viz. Automobile, Food, Plastic and Electrical industry. It has also tried to highlight the perception and awareness of consumers towards products of these industries.

• Format: Paperback
• Language: English
• ISBN: 6200006806
• ISBN13: 9786200006806
• Release Date: September 2019
• Publisher: LAP Lambert Academic Publishing
• Length: 252 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"