Green Marketing Perceptions and Opinions

By Nicola J. Troup

In today s consumer driven, throw-away society Green marketing may be seen as an oxymoron where the two terms fundamentally disagree about consumer consumption and habits. Consumers, recognising this... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838345665
• ISBN13: 9783838345666
• Release Date: March 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 112 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"