Green Marketing in Emerging Markets: Strategic and Operational Perspectives

Book Overview

Chapter 1: Green Business Practices in Emerging Economies Chapter 2: Green Marketing: A Conceptual Overview Chapter 3: Green Product Management Chapter 4: Green Integrated Marketing Communications... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3030740676
• ISBN13: 9783030740672
• Release Date: August 2022
• Publisher: Palgrave MacMillan
• Length: 290 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 5.8" x 8.3"