Green marketing and the ecological advertisement

By Antonio Fernando Guimaraes

This work presents an analysis of the content of a series of printed ecological ads obtained from companies across several economic sectors. This study aimed to examine the implicit structure of these... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838375319
• ISBN13: 9783838375311
• Release Date: July 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 160 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"