Green Giants: How Smart Companies Turn Sustainability Into Billion-Dollar Businesses

By E. Freya Williams

Book Overview

Green Giants examines nine companies--including Chipotle, Toyota, Unilever, Tesla, General Electric, and more--who have established the blueprint for sustainable success that anyone can follow.

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common--besides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they aren't the only ones.

Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies:

The Iconoclastic LeaderDisruptive InnovationA Higher PurposeBuilt In, Not Bolted OnMainstream AppealNew Behavioral Contract

Packed with eye-opening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.

• Format: Hardcover
• Language: English
• ISBN: 0814436137
• ISBN13: 9780814436134
• Release Date: August 2015
• Publisher: Amacom
• Length: 288 Pages
• Weight: 1.30 lbs.
• Dimensions: 1.1" x 6.3" x 9.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher