Greatest Direct Mail Sales Letters of All Time

By Richard S. Hodgson

Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products & services. Each letter is presented in its entirety, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed & what factors made each so successful. Adapt these strategies to your own particular marketing objectives & goals. Sales letters on diskette is included with each book.

• Format: Hardcover
• Language: English
• ISBN: 0850131553
• ISBN13: 9780850131550
• Release Date: October 1995
• Publisher: Dartnell Corp
• Length: 454 Pages
• Weight: 1.00 lbs.
• Dimensions: 12.0" x 11.0" x 2.3"