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Great Store Performance: From Illusion to Reality
Edition Description
For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the "marketing-mix" (product, price, promotion, place) to a...
Edition Details
Format:Paperback
Language:English
ISBN:1425935354
Format: Paperback
Condition:
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5.49
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Great Store Performance: From Illusion to Reality
Edition Description
For some retail leaders, intense competition and changing shopping patterns have created a radical rethinking of strategic focus. This has resulted in a fundamental shift from the traditional emphasis on the 4-Ps of the "marketing-mix" (product, price, promotion, place) to a...
Edition Details
Format:Hardcover
Language:English
ISBN:1425935346
Format: Hardcover
Condition:
$
34.83
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