GREAT Sales Coaching Unleashing Your Retail Team's Potential

By Matthew Hudson

In today's retail world, products, prices, and promotions can be matched by any competitor. The true differentiator is your people.

GREAT Sales Coaching: Unleashing Your Retail Team's Potential reveals how to transform ordinary associates into extraordinary performers through a proven five-step coaching framework.

Drawing on insights from psychology, neuroscience, and decades of hands-on retail experience, Dr. Matthew Hudson introduces the GREAT framework:

Get Ready (Prepare)Reveal through demonstration (Demonstrate)Engage through practice (Have Them Do It)Affirm and encourage (Keep It Positive)Track progress (Follow Up)

Packed with examples, practical strategies, and advanced techniques, this book equips retail leaders at every level to move beyond managing tasks to coaching for transformation. Whether you're leading a single store or shaping the culture of an entire organization, this roadmap shows you how to unlock hidden potential, boost customer loyalty, and drive sustainable sales growth.

• Format: Paperback
• Language: English
• ISBN: 0971973156
• ISBN13: 9780971973152
• Release Date: January 1
• Publisher: Disqualified and Unqualified
• Length: 172 Pages
• Weight: 0.52 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"
• Age Range: 21 years and up
• Grade Range: Postsecondary and higher