Great Print Advertising: Creative Approaches, Strategies, and Tactics

By Tony Antin

The author provides step-by-step guidelines that demonstrate the creation of successful print advertisements from unpromising beginnings. He focuses on more than 90 actual ads in order to highlight the often imperceptible but vital difference between success and failure.

• Format: Paperback
• Language: English
• ISBN: 0471557137
• ISBN13: 9780471557135
• Release Date: February 1993
• Publisher: Wiley
• Length: 247 Pages
• Weight: 1.50 lbs.
• Dimensions: 10.3" x 0.8" x 7.2"

Customer Reviews

Customer-centric Advertising Sells

I read Tony Antin's book. As a print advertising copywriter, I found it very useful because it supports the idea that "customer-centric" advertising is the way to go. Antin doesn't say you can't be creative or memorable. Just the opposite, in fact -- as long as you quickly and clearly communicate the most compelling reasons why the target audience would want your product. I highly recommend the book.