Great Ideas for Teaching Marketing Workbook: Foundations and Core Concepts (Great Ideas for Teaching Marketing Workbooks)

By Mr Geoff Fripp

The Great Ideas for Teaching Marketing: Foundations and Core Concepts Workbook contains over 170 individual teaching activities that are designed for use with later high school and early undergraduate marketing students. The activities and exercises cover the full breadth of marketing principles, from strategy, research, consumer behavior, segmentation, positioning, and of course the marketing mix. All the activities are presented in a handy worksheet form, making them easy to use in the classroom. They are ideal for flipped classroom teaching approaches. The teaching activities vary in style and approach, enabling the educator to pick and choose the activities that best suit their needs and the learning outcomes required. This adds variety and interest for students, as well as improving student engagement and interaction. Many of the activities are practical in nature, bringing real-world concepts and challenges to your students, helping prepare them for their future careers. This workbook covers foundational and core concepts in marketing and is one in a series of teaching workbooks written and prepared by Geoff Fripp, a highly experienced marketing lecturer and practitioner.

• Format: Paperback
• Language: English
• ISBN: B0CW3C1BV8
• ISBN13: 9798880248186
• Release Date: March 2024
• Publisher: Independently published
• Length: 363 Pages
• Dimensions: 11.0" x 0.8" x 8.5"