Great Ideas for Teaching Marketing Workbook 2: Application and Analysis Workbook (Great Ideas for Teaching Marketing Workbooks)

By Mr Geoff Fripp

This is the second workbook in the series of Great Ideas for Teaching Marketing workbooks. It contains over 150 teaching activities - all in handy worksheet format. This workbook is primarily designed for marketing students at the undergraduate level (with other workbooks available for both lower and higher teaching levels). This workbook is sub-titled "Application and Analysis", as it pushes students to a deeper level of understanding when addressing marketing concepts and challenges. A broad variety of marketing topics are covered from strategy, to consumer behavior, to research and metrics, to segmentation and positioning, and of course the marketing mix. There is a lot of variety in the design of teaching activities as well. This will add help interest and engagement for students, as the tasks will appeal to different learning styles. To get a better sense of the type and style of teaching tasks and exercises included in this workbook, please check out my website at Great Ideas for Teaching Marketing.

• Format: Paperback
• Language: English
• ISBN: B0CWS5HY92
• ISBN13: 9798883146960
• Release Date: March 2024
• Publisher: Independently published
• Length: 411 Pages
• Dimensions: 11.0" x 0.9" x 8.5"