Great Brand Blunders: The Worst Marketing Mistakes and Social Media Meltdowns of All Time... and How to Avoid Your Own

by Rob Gray

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing...

• Format: Paperback
• Language: English
• ISBN: 1780592299
• ISBN13: 9781780592299
• Release Date: April 2014
• Publisher: Crimson Publishing
• Length: 232 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 5.6" x 8.5"