Great American Blow-Up Puffery in Advertising and Selling

by Ivan L. Preston and Preston Ivan L.

How does advertising really work? This thoroughly revised edition of Ivan Preston's popular classic, "The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid-1970s...

• Format: Paperback
• Language: English
• ISBN: 0299067343
• ISBN13: 9780299067342
• Release Date: January 1977
• Publisher: University of Wisconsin Press
• Length: 368 Pages
• Weight: 1.06 lbs.
• Dimensions: 1.1" x 5.5" x 8.5"