got milk?: the book

By Jeff Manning

Book Overview

The inside scoop on one of the world's great ad campaigns offers an account of the creative process that gave rise to the now-famous pro-milk campaign.

• Format: Hardcover
• Language: English
• ISBN: 0761518010
• ISBN13: 9780761518013
• Release Date: October 1999
• Publisher: Prima Lifestyles
• Length: 208 Pages
• Weight: 2.10 lbs.
• Dimensions: 8.8" x 1.0" x 11.0"

Customer Reviews

it rocks!

This book is so funny. I loved the author's wit and style. I can see why the got milk? tv commercials are so great, with such a superb team at the helm. And to think this campaign got started right here in my own town. I am looking forward to many more daringly humorous got milk? commercials.

Wonderful!

This book is a candid, hilarious look at the most famous advertising campaign of our times: how it was created, the trials and tribulations, the personalities behind it. Painfully honest and at the same time, thoroughly entertaining. The reader comes away knowing more about the people behind the phenomenon, which is what a great book is all about.

Milk Man Gone Wild

I collect milk ads, and i find this book helpful in understanding where they're coming from!