Gorilla Marketing

By Tony Anderson and Tony Anderson

Gorilla Marketing is the insider story of how a maverick, orange start-up airline founded by Stelios Haji-Ioannou took on the might of Europe's aviation giants in a marketing war of attrition and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1907652728
• ISBN13: 9781907652721
• Release Date: January 2010
• Publisher: Grosvenor House Publishing Lim
• Length: 150 Pages
• Weight: 0.30 lbs.
• Dimensions: 8.0" x 0.3" x 5.0"