Google Ads Strategies for Busy Executives

By Jonathan Ng

This book is written for marketing executives who only want an overview of Google Ads (formerly Google AdWords) targeting options, and who want to learn principles that can be used to design a paid search or display advertising campaign strategy. We don't cover how to use the Google Ads interface; it is expected that an agency or in-house team will implement and manage such ad campaigns. Inside You'll Learn About -Prospecting, remarketing, and loyalty -Google Ads targeting options and where ads can appear -How to focus budget and reduce waste using the marketing funnel -Why full funnel paid search advertising campaigns need the right attribution model -How to use audiences to expand keyword targeting -Advanced display advertising retargeting strategies -Ad creative testing ideas -How to pay less per click while ranking higher than your competitors About The Author Jonathan Ng is a digital advertising expert who created his first PPC (pay-per-click) search engine advertising campaign in 2000. Notably, he improved revenue for a ecommerce store offering over 100,000 items that was sold to a Fortune 500 company, and managed the Google Ads accounts of a publicly traded company with a market cap over $100 billion.

• Format: Paperback
• Language: English
• ISBN: 1096846535
• ISBN13: 9781096846536
• Release Date: May 2019
• Publisher: Independently Published
• Length: 52 Pages
• Weight: 0.18 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"