Good Is The New Cool: Market Like You Give A Damn

by Bobby Jones and Afdhel Aziz

Book Overview

"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." --From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands--while still insisting on cutting-edge products with on-trend design...

• Format: Paperback
• Language: English
• ISBN: 1082711039
• ISBN13: 9781082711039
• Release Date: October 2016
• Publisher: Independently published
• Length: 307 Pages
• Weight: 1.10 lbs.
• Dimensions: 9.0" x 0.8" x 6.0"