Good Is the New Cool: Market Like You Give A Damn

By Bobby Jones and Afdhel Aziz

Book Overview

"We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today." --From Good Is the New Cool... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 173678580X
• ISBN13: 9781736785805
• Release Date: October 2016
• Publisher: Good Is the New Cool
• Length: 304 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"