Good Business (Export): Making Money by Making the World Better

by Steve Hilton

If you want to stop an eight year old boy from smoking - who is he most likely to listen to? parents? teachers? the government? or Nike? If that same boy's parents are buying him a Christmas gift, which will they chose? Sports shoes from the company that only promotes its brand? Or shoes from the company that also uses its brand to promote anti-smoking? In Good Business, the authors argue that in the 21st century, the successful companies will be...

• Format: Hardcover
• Language: English
• ISBN: 1587991551
• ISBN13: 9781587991554
• Release Date: May 2002
• Publisher: Texere Publishing
• Length: 255 Pages