"Brilliant Curves Rising: The Beam Kroc Story" is a dazzling investigation of the visionary excursion that transformed an unassuming San Bernardino eatery into a global cheap food monster. In the mid 1950s, the American cheap food scene was overwhelmed by neighborhood cafes and drive-ins, and it was in this milieu that Beam Kroc found the McDonald siblings' little yet flourishing foundation. Section 1, "The Visionary Experience," reveals the game...