Going Wireless: Transform Your Business with Mobile Technology

by Jaclyn Easton

Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.

Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce--whether your company focuses on consumers or business-to-business.

From there you will learn about the advantages of wirelessly fortifying...

• Format: Hardcover
• Language: English
• ISBN: 0066213363
• ISBN13: 9780066213361
• Release Date: March 2002
• Publisher: Harper Business
• Length: 272 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.0" x 9.0"

Customer Reviews

Emerging Technology - New Opportunities

Easton takes a very difficult subject and pieces together how wireless will make our lives simpler and faster still. We can get what we want, when we want it. We can make an order from a wireless hand held device and pick it up within minutes.This book is made to order if you want to see where wireless is going. Easton is well researched and writes to inform.

Great Book

I hesitated before buying Going Wireless because I didn't want a book abouthow wireless works. Then I stumbled on the Newsweek review, read a coupleexcerpts on the Going Wireless website and then bought it. My hunch wasright. This book is a real winner by cutting out the "geek speak" andinstead showing me directly how wireless can benefit my business. I highlyrecommend it.

Completely Different

Finally...instead of a book about how the technology works, Going Wireless is a business book about wireless. Has tons of success stories for wireless uses from companies I admire like Office Depot, UPS and Sears. The Newsweek review described it perfectly.

Better than I thought!

I really liked this book. I was amazed at how much more there is to wireless than we think. First business book in a while where I actually learned a lot. By the way, the Newsweek review was right, it is a "breezy read." Love the humor used to emphasize points!

Expanding the promise of the internet

Jaclyn Easton does a terrific job of painting a complete picture for business people on how to drive profits and improve business through wireless. She flows from example to example to show how mobile technologies are already changing our business practices, from improving supply chain efficiency to finding new ways to deliver value to customers. What struck me when reading Going Wireless was the realization that wireless greatly extends the potential of the internet and frees us from the tether of our desktop computers. This is a must read for all business leaders.