Going Viral: The 9 Secrets of Irresistible Marketing

by Brent Coker

The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret. But Dr Brent Coker has been researching the techniques and science behind the world's most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you'll learn the science...

• Format: Paperback
• Language: English
• ISBN: 1292087927
• ISBN13: 9781292087924
• Release Date: February 2016
• Publisher: Pearson
• Length: 160 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.5" x 6.0" x 9.1"