Going to Market: Distribution Systems for Industrial Products

by Frank V. Cespedes, V. Kasturi Rangan, E. Raymond Corey

Peter Drucker once referred to the distribution infrastructure of business as "the economy's dark continent." Going to Market maps this territory for managers and scholars. The study approaches... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 087584202X
• ISBN13: 9780875842028
• Release Date: January 1989
• Publisher: Harvard Business Review Press
• Length: 394 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.4" x 6.5" x 9.6"