Going International: How to Make Friends and Deal Effectively in the Global Marketplace

By James Copeland

A practical guide to developing the strategy, style, and important sensitivity needed to succeed in international business.

• Format: Hardcover
• Language: English
• ISBN: 0394544501
• ISBN13: 9780394544502
• Release Date: October 1985
• Publisher: Random House
• Length: 279 Pages
• Weight: 1.38 lbs.
• Dimensions: 1.2" x 6.0" x 9.2"

Customer Reviews

Covers all the bases

Even though this book is some 15 years old at this point, the points it makes are timeless. It goes beyond describing international protocol. It tells all the steps to negotiating business deals, setting up contracts, marketing, etc. It is a first rate book.