Going Dirty: The Art of Negative Campaigning

by David Mark

Book Overview

Going Dirty is a history of negative campaigning in American politics and an examination of how candidates and political consultants have employed this often-controversial technique. The book includes case studies on notable races throughout the television era in which new negative campaign strategies were introduced, or existing tactics were refined and amplified upon. Strategies have included labeling opponents from non-traditional political backgrounds...

• Format: Paperback
• Language: English
• ISBN: 0742599817
• ISBN13: 9780742599819
• Release Date: April 2009
• Publisher: Rowman & Littlefield Publishers
• Length: 300 Pages
• Weight: 1.04 lbs.
• Dimensions: 1.0" x 5.9" x 8.8"