Goal Posts: The 1962 Post Cereal Football Card Promotion

by Ken Marks

Fred K. Smart, Group Product Manager for Post Cereals, received a correspondence from a gentleman suggesting that Post consider the use of football cards on cereals. Though the idea was not immediately implemented, the concept triggered an idea which eventually led to the 1961 Baseball Card Promotion; based on the success of that promotion, the idea to print football cards on the cereals was revisited and the 1962 Post Cereal Football Card Promotion...

• Format: Paperback
• Language: English
• ISBN: 069208293X
• ISBN13: 9780692082935
• Release Date: February 2018
• Publisher: Ken Marks
• Length: 114 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.3" x 8.5" x 11.0"