Glocal Pharma: International Brands and the Imagination of Local Masculinity

by Ericka Johnson, Cecilia �sberg, Ebba Sj�gren

The Open Access version of this book, available at http: //www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license.

An exploration of how global pharmaceutical products are localized - of what happens when they become 'glocal' - this book examines the tensions that exist between a global pharmaceutical market and the locally bounded discourses and regulations encountered...

• Format: Paperback
• Language: English
• ISBN: 036759658X
• ISBN13: 9780367596583
• Release Date: June 2020
• Publisher: Routledge
• Length: 126 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.5" x 5.9" x 9.1"