Globalization Strategy in the Hotel Industry

By Frank Go and Ray Pine

This title looks at the international hotel industry from a strategic management perspective. Covers th global business environment, specific geographic markets and particular organizational issues. Presents industry examples from around the workd including Holiday Inns, Nikko Hotels and Carlson Hospitality Group. Will be useful for students but practitioners in hotel industry will find it good resource.

• Format: Paperback
• Language: English
• ISBN: 0415103231
• ISBN13: 9780415103237
• Release Date: January 1995
• Publisher: Cengage Learning Emea
• Length: 415 Pages
• Weight: 1.28 lbs.
• Dimensions: 9.5" x 1.0" x 6.3"