Globalization on the Ground: New Media and the Transformation of Culture, Class, and Gender in India

By Steve D. Derne

This book suggests that the primary effects of globalization in India have followed from economic changes rather than new media, creating a small transnational middle class, transforming the lives of people in this class. Focusing on the middle classes in India, the book suggests how globalization has transformed culture, class, and gender in India in the years since economic liberalization. The book argues that with globalization, class identities must be defined more by transnational contexts than within bounded nations; they are based on shared patterns of consumption more than shared positions in the economy; and are increasingly defined by gender relations.

• Format: Paperback
• Language: English
• ISBN: 8178298260
• ISBN13: 9788178298269
• Release Date: July 2008
• Publisher: Sage Publications Pvt. Ltd
• Length: 244 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 5.6" x 8.6"