Globalization and Strategic Alliances: The Case of the Airline Industry

by Tae Hoon Oum

Presenting the history and status of airline alliances, this book looks at reasons why alliances are being formed. It also analyzes the questions such as: Why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And what implications do alliances have on carrier management and public policy makers?

• Format: Hardcover
• Language: English
• ISBN: 0080435963
• ISBN13: 9780080435961
• Release Date: August 2000
• Publisher: Pergamon
• Length: 252 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"