Global Strategy

By Douglas F. Lamont

Fast track route to mastering all aspects of global strategy

Covers all the fundamentals of successful global strategy, frommarket entry tactics to understanding local regulations, and fromunderstanding country risk to finding sales and marketingopportunities

Examples and lessons from some of the world's most successfulbusinesses, including Wal-Mart, Tesco and MSN, and ideas from thesmartest strategy gurus

Includes a glossary of key concepts and a comprehensive resourcesguide

ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice. Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making iteasy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.

• Format: Paperback
• Language: English
• ISBN: 1841121908
• ISBN13: 9781841121901
• Release Date: April 2002
• Publisher: Capstone
• Length: 128 Pages
• Weight: 0.30 lbs.
• Dimensions: 0.5" x 4.8" x 6.7"