Global Strategy in the Service Industries: Dynamics, Analysis, Growth

By Mario Glowik

This textbook explores the strategy of new global businesses in the international service sector. Original case studies from a range of sectors such as healthcare and e-commerce, including Facebook and Google, provide practical insights into thriving with global business strategies. Written by a leading expert in the field, this text will be an interesting read for all scholars and students wishing to view the strategic relationship from a service industries focal point.

• Format: Hardcover
• Language: English
• ISBN: 1138927929
• ISBN13: 9781138927926
• Release Date: May 2017
• Publisher: Routledge
• Length: 210 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.5" x 6.7" x 9.6"