Global Strategy: A Market Creation Approach

By Noman Ahmed Shaheer and Sali Li

Book Overview

Global Strategy: A Market Creation Approach is a groundbreaking textbook that redefines the field of global strategy, shifting the focus from scaling established businesses to creating innovative businesses responding to international market needs. Authors Sali Li and Noman Shaheer equip future multinational leaders with the tools and insights needed to succeed in the rapidly evolving world of global business.

• Format: Paperback
• Language: English
• ISBN: 1071894188
• ISBN13: 9781071894187
• Release Date: January 2025
• Publisher: Sage Publications, Inc
• Length: 624 Pages